Rich Cards & Karuseller i RCS Business Messaging
Rich Cards & Carousels in RCS Business Messaging
10
Maximum number of cards per carousel
3
Interactive buttons per card
10 MB
Maximum file size for images & video
+80%
Higher engagement than plain text
What are an RCS Rich Card and a carousel?
A Rich Card is a structured, visually tailored messaging component consisting of an image or video, a headline, body text, and interactive buttons. When multiple Rich Cards are linked together, they form a carousel—a horizontal series of images that the recipient can easily swipe through directly within their messaging app, much like in a modern e-commerce app or on social media.
The anatomy of a Rich Card
High-resolution media surface
The top of each card can feature an image, GIF, or HD video. It supports both square (1:1) and widescreen (16:9) formats for maximum visual impact.
Headline & Description Text
Clear product names or headlines of up to 40 characters, combined with explanatory body text of up to 200 characters, optimized for quick reading on mobile.
Individual Action Buttons
Each individual card can be equipped with up to three custom buttons for quick replies, opening links, making phone calls, viewing maps, or booking calendar appointments.
Flexible Card Size
Choose between a compact layout for quick selections or an expanded layout when the media and body text require more screen space.
Practical Applications
E-commerce & Product Display
Showcase new arrivals, bestsellers, or recommended products. The customer browses the collection and clicks "Add to cart" on their chosen item.
Bookings & Travel Options
Display available departure times, hotel rooms, or rental cars in the same view. Each card shows an image, price, specifications, and a booking button.
Step-by-Step Guides & Onboarding
Educational carousels that guide the customer through installations, troubleshooting, or new service features, card by card.
Optimized performance on both Android and iOS
RCS carousels are rendered natively on the device and automatically adapt to the screen size. On both Android (Google Messages) and iPhone (running iOS 18+), the user enjoys a smooth, responsive visual experience with no loading times.
Frequently Asked Questions about Rich Cards & Carousels
An RCS carousel can contain anywhere from 2 up to a maximum of 10 cards in a single message sequence.
The most common and recommended aspect ratios are 16:9 (widescreen) and 1:1 (square). Supported formats include JPG, PNG, GIF, and MP4 video, with a recommended file size of up to 10 MB for fast loading.
Yes! Each Rich Card in the carousel is a standalone unit. This means that card 1 can have a button leading to product A, while card 2 has a button that calls customer service or shows a location on the map.
To ensure the text is not cropped on smaller mobile screens, a headline of up to 40 characters and body text of up to 200 characters per card are recommended.
If the recipient is in an environment without RCS support or mobile data, an automatic fallback is triggered. The message is then delivered as an SMS containing a secure, customized link to a mobile-optimized view.