RCS Business Messaging
Rich Communication Services (RCS) transforms standard SMS into app-like chat experiences directly within the phone's native messaging app. Build stronger relationships and drive conversions with verified sender identity, interactive buttons, and rich media—all without requiring app downloads.
98%
Average open rate
20x
Click-through rate (CTR) compared to SMS
35x
Higher ROI on marketing campaigns
100%
Operator-verified protection against spoofing
From simple SMS to RCS Business Messaging
While SMS has been limited to 160 characters of plain text and insecure sender numbers for over 30 years, RCS sets a whole new standard for mobile customer communication. With RCS Business Messaging (RBM), businesses gain access to rich media such as image carousels, HD video, audio clips, calendar bookings, and interactive quick-reply buttons. The service works natively on both Android and iOS (via Apple iOS 18+), meaning you reach your target audience directly where they already read their messages.
Key features of RCS Business Messaging
By combining the reach of SMS with the experience of modern chat apps, RCS creates a unique channel for both transactional and promotional messaging.
Verified profile & Logo
Each message features your official logo, brand color, and a verification badge from the mobile operators. It effectively protects against phishing and scam SMS.
Read about securityInteractive actions
Replace external links with built-in buttons for direct actions—such as "Book appointment," "Call support," "View map," or "Confirm order"—with a single tap.
See suggested actionsVisual image carousels
Create dynamic carousels with up to 10 cards featuring high-resolution images, headlines, descriptions, and individual buttons for each product.
See Rich CardsTwo-way communication & AI
Enable automated responses or AI chatbots in the chat. Customers can ask questions, change delivery times, or make purchases directly within the conversation.
See DeveloperBusiness-driven use cases
Whether it involves e-commerce, logistics, banking and finance, or customer service, RCS can be tailored to automate and improve every step of the customer journey.
E-commerce & Retail
Send personalized offers with image carousels and abandoned cart reminders, and let the customer complete the order directly in the chat.
Läs e-handelsfallLogistics & Transport
Provide customers with live maps for package deliveries, flexible rebooking buttons, and digital boarding passes directly within the message stream.
Read logistics case studiesBanking & Finance
Leverera 100 % verifierade engångskoder, fakturapåminnelser och trygga säkerhetsmeddelanden som kunden direkt litar på tack vare grön verifieringsstämpel.
Read finance casesReal-time analysis & Measurable results
SMS only tells you whether the message reached the mobile operator. With RCS, you gain precise insights: you can see when the message was delivered and opened, as well as which buttons or images the customer clicked on. This provides you with the comprehensive data needed to optimize your communication campaigns in real time.
Seamless reach with Smart SMS fallback
With iP.1’s RCS platform, you don’t need to worry about certain customers lacking RCS support or an internet connection. The system checks the recipient’s device in real time; if RCS delivery isn’t possible, the message is automatically rerouted to a traditional SMS—or an SMS with a web link—within milliseconds. You are guaranteed to reach 100% of your customer database.
Read about SMS fallbackFrequently asked questions about RCS for business
Yes! RCS has long been standard on Android devices via Google Messages. With the introduction of iOS 18, Apple has added support for RCS to its native iMessage app. This means you can reach both platforms natively without the recipient needing to download a third-party app.
SMS transmits 160 characters of plain text from a number or alphanumeric sender, without read receipts or interactivity. RCS offers verified business identity with a logo, rich media (images, video, carousels), clickable quick-reply buttons, and detailed real-time statistics on read messages and clicks.
To prevent fraud, your company undergoes a quick validation process with mobile operators via iP.1. We verify your brand, domain name, and logo so that operators can approve your RCS profile for secure message delivery.
Absolutely. iP.1 offers a powerful REST API that shares the same structure as our established SMS APIs. You can easily upgrade your existing messaging infrastructure to support RCS with minimal code changes.
Our platform features a built-in smart fallback mechanism. If the recipient's device or carrier cannot receive RCS, the message is immediately delivered as an SMS or MMS instead. You never risk losing reach.
Studies show that RCS Business Messaging delivers up to 20 times higher click-through rates (CTR) than traditional SMS and up to 35 times higher return on investment (ROI). Because customers can take action directly within the chat, drop-off rates decrease dramatically.